Get Two Dozen Roses - $24.99 - February 7-14

This Valentine’s Day, Americans will buy more than 200 million roses for their sweethearts.* Imagine the impact our floral gifts could make if they helped send a child to school, build a learning center, or simply make life better for the person who picked it. That’s the choice our customers make when they buy Whole Trade® roses from Whole Foods Market.

Thanks to shoppers who purchase Whole Trade flowers, Whole Foods Market has generated funds for more than $5 million to support improvement programs for floral workers and their communities in Ecuador, Colombia and Costa Rica.  So far, those extra dollars have funded first homes for families, scholarships for children, art programs, community centers, medical and dental treatments and an overall improvement in the quality of life for farm workers, their families and their communities. Watch this video to learn more about how Whole Trade is improving farm workers’ lives.

In addition to funding community improvement projects, our Whole Trade Guarantee ensures:

• Fair prices to producers
• Safe and healthy working conditions for farm workers
• Environmentally-friendly growing practices
• High quality products

Plus, one percent of retail sales of each purchase goes to Whole Planet Foundation® for poverty relief.